CEIC 2025 Kicks Off in Shenzhen: Defining the Next Wave of Consumer Electronics Innovations in the AI Era

Shenzhen, China

2025-11-06

The inaugural Consumer Electronics Innovation Congress (CEIC 2025) kicked off at 10:00 a.m. on November 6 at the Shenzhen Convention and Exhibition Center. Themed "New Electronics • New Experience • New Consumption", the event drew over 1,000 prominent figures from the global industry, academia, international organizations, enterprises, and associations.

Keynote speeches by leaders from diverse fields unveiled the latest technology, ecosystem, and industry trends in consumer electronics. This signaled the dawn of a new wave of AI-driven technological innovations, set to transform the future of global consumer electronics.

Opening Speech:
Fostering Innovation Consensus and Strengthening the Industry Foundation

At the opening ceremony, Liu Lihua, former Vice Minister of the Ministry of Industry and Information Technology (MIIT) and Deputy Director of the Subcommittee of Economy of the 13th CPPCC National Committee, delivered the opening speech. He pointed out that the CPC Central Committee and State Council attach great importance to boosting consumption and expanding domestic demand. The Fourth Plenary Session of the 20th CPC Central Committee introduced the strategy of leading new supply through new demand and generating new demand through new supply, thereby promoting positive interactions between consumption and investment, as well as between supply and demand. These strategic directions and fundamental guidance will shape the development of the consumer electronics industry during the 15th Five-Year Plan period. Mr. Liu highlighted the importance of embracing innovative, collaborative, and green development in the present context. He stressed the need to maintain an open and inclusive mindset, continuously strengthen the industry foundation, optimize the industry ecosystem, and deepen industry collaboration to propel the high-quality development of the consumer electronics industry.

Zhang Ping, a consultant of the State Council and Chairman of the World WLAN Application Alliance (WAA), delivered a speech on behalf of the congress organizer. He stressed that the industry's progress in the next five years will hinge on the depth and breadth of technological innovations at its foundation. Zhang also stated that the Hetao "6+1" international industry and standards organizations are committed to building an open, collaborative, and global innovation ecosystem, injecting new momentum into consumer electronics.

Keynote Speeches Reveal Technology Trends and Ecosystem Changes

The congress has invited prominent figures from diverse fields to explore the latest trends in consumer electronics, covering new media, new devices, new connectivity, and new computing.

New Media: All-Media UHD Innovation

In his speech "All-Media UHD Innovation," Jiang Wenbo, a member of the Editorial Board of China Media Group (CMG) and Chairman of the UHD World Association (UWA), highlighted that UHD has progressed from improving visual image quality to upgrading audiovisual omnimedia experience. He called for accelerating the transition of TVs to omnimedia UHD on the device side, advancing AI-driven content production on the supply side, and creating a globally recognized China UHD standard that integrates the AVS codec and HDR Vivid + Audio Vivid.

New Device: HarmonyOS+SparkLink Ecosystem Flourishes, Shaping the Future Together

He Gang, CEO of Huawei Consumer BG, presented a keynote speech titled "HarmonyOS + Innovation: Co-creating a Flourishing Future." He underscored that HarmonyOS has become the digital cornerstone enabling industries across the board to fully step into an intelligent society. HarmonyOS 6 introduces breakthrough features like intelligent focus tracking, HarmonyOS-powered agent, AI-enabled screen privacy protection, and 3D imaging, signifying a transformation from being merely "usable" to truly "useful." Meanwhile, Huawei is actively developing open SparkLink capabilities and has announced that the world's first wireless earbuds featuring SparkLink audio technology—HUAWEI FreeBuds Pro 5—will debut this month, delivering an unparalleled immersive listening experience for users.

New Communication: Semantic Communication Transcends the Shannon Limits

In his speech "Unified Information Theory Framework and Semantic Communication," Zhang Ping proposed that semantic communication overcomes the capacity limitations of conventional communication through a synonym mapping mechanism, achieving ultra-long-distance reliable transmission. In June 2025, the world's first satellite-to-ground video semantic communication verification was successfully completed, making real-time video connections in deep space a reality.

New Short-Distance: SparkLink Powers Trillions-Level Industry Upgrades

Zhang Xiaogang, Honorary President of the International SparkLink Wireless Short-Range Communication Alliance (iSLA), pointed out in his speech "Innovation Drives the Evolution of Standards and SparkLink Accelerates Industrial Transformation" that SparkLink overcomes connection bottlenecks with features such as low latency, high concurrency, and integrated sensing, positioning, and communication. These features provide strong support for AI applications and enable comprehensive industry upgrades. The industry scale is projected to reach US$10 trillion by 2030, positioning SparkLink as a new infrastructure for the AI era.

New Network: Deep Integration of AI and Communication

Cui Shuguang, Member of the Academy of Science of the Royal Society of Canada and Commissioner of the NIDA Strategic Advisory Committee, delivered a speech titled "Computation-Driven Smart Wireless Communications." He proposed that generative AI is reshaping communication systems across three dimensions: environment understanding, resource allocation, and content generation. He called on global researchers to collaborate in building an open-source community of AI+NET, thereby promoting the advancement of intelligence-native networks.

Green and Sustainable: Driving the Long-Term Growth of Consumer Electronics

Massamba Thioye, Principal Advisor at the Secretariat of the United Nations Framework Convention on Climate Change (UNFCCC), delivered a keynote speech titled "Innovation Empowers Green and Sustainable Development." He emphasized that green innovation is the key to the sustainable growth of the consumer electronics industry. He called on the industry to establish an ecosystem-driven innovation mechanism to provide continuous momentum for green innovation.

Launch Ceremony and Future Outlook

The CEIC 2025 launch ceremony took place during the congress, with distinguished guests including Liu Lihua (former Vice Minister of the MIIT and Deputy Director of the Subcommittee of Economy of the 13th CPPCC National Committee), Tao Yongxin (Member of the Standing Committee of the CPC Shenzhen Municipal Committee and Executive Vice Mayor of Shenzhen), and 16 industry representatives.

Throughout the three-day event, CEIC 2025 will include three keynote presentations and 16 forums, with nearly 300 vendors showcasing over 2,000 technologies. As an annual flagship event in the consumer electronics field, CEIC 2025 not only attracts exhibitors from leading technology companies in and outside China—such as CCTV, China Mobile, Huawei, BYD, Honor, NIO, Xpeng, Hisilicon, EHang, ICkey, Daning, Samsung, DEKRA, Toshiba, Dassault, TÜV, Azapa—but also features unique exhibition areas like Huaqiangbei Street, University Innovation Zone, Developer Activity Zone, and International Industry and Standards Organization Zone. These exhibitions collectively demonstrate the latest achievements and cutting-edge trends in consumer electronics. Industry leaders, experts, and consumers will converge to explore technology frontiers, as new forces propelled by underlying technological innovations are defining the future of global consumer electronics.